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This year’s Advertising Week is jam packed with informative and fun events. Beginning Monday, September 25 and finishing on the following Friday, the activities include breakfasts and receptions, workshops and panels, boot camps, an array of networking opportunities. Read more
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Marketers are bullish on augmented reality, with both Apple and Google embracing it.
Lowe's, Ikea and Cambria are a few brands already toying with their own apps.
Brands expect AR to take off because it has a lower barrier to entry and can be scaled easily. Read more
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Paul Silver, Media iQ, chief operating officer, maintains that media planning tools are not fit for purpose in a digital age. Here he outlines how three key principles necessary to successful evolution in an era increasingly defined by: data management; processing; and activation. Read more
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Compressing all of artificial intelligence (AI) into 10 “moments to remember” isn’t easy. With hundreds of research labs and thousands of computer scientists, compiling a list of every landmark achievement would be, well, a job for a smart algorithm to handle. Read more
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New technology doesn’t arrive in a neatly packaged bundle like a gift under the tree on Christmas morning. It comes in fits and starts, in huge leaps followed by sideways steps; an incremental improvement here, a seismic shift there. So it is with artificial intelligence, a technology that has been threatening to disrupt the way businesses approach marketing for years. Read more
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“A demand-side platform (DSP) is a system that allows buyers of digital advertising inventory to manage multiple ad exchange and data exchange accounts through one interface. Real-time bidding for displaying online ads takes place within the ad exchanges, and by utilising a DSP, marketers can manage their bids for the banners and the pricing for … Continued Read more
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“How do ad exchanges work, and do they differ from ad networks or supply-side platforms? Billions of dollars are transacted on digital ad exchanges annually. Ad exchanges make it possible for advertisers, agencies and ad networks (You can read more about ad networks here) to buy digital ads across a number of publisher sites in … Continued Read more
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“Demand-Side Platforms (DSPs) are used by digital advertising buyers — advertisers, agencies, ad networks — to help them manage programmatic ad buying across ad exchanges. In this installment of Marketing Land’s MarTech Landscape Series, we explain what DSPs are and why ad buyers use them.” http://marketingland.com/martech-landscape-demand-side-platform-dsp-171636 Read more
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“Last week, I stood onstage at Mobile World Congress and gave my take on the current state of programmatic advertising. Despite rapid growth, programmatic’s current report-card is decidedly mixed. On the one hand, our industry has delivered well on its pledge to bring scale and efficiency to digital marketing. But in other ways, programmatic still … Continued Read more
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The Internet (capital I) is now the internet (small i). It’s more than a question of semantics or grammar. The programmatic Internet of 2006 was largely static and one-dimensional; it was built for the world of standardised web pages and early email tools. http://www.thedrum.com/opinion/2016/06/08/appnexus-ceo-brian-okelley-rise-programmable-marketing Read more
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Worlds apart from my cosy co-working space in Dumbo, I headed uptown near Grand Central Station to the New York office of PHD. As a global media agency, I was set to pose my hypothesis to Vice President and Group Account Director Briony McCarthy, and to gather an agency perspective on my follies in startup … Continued Read more
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“The media agency’s business model is broken. This predicament has been the talk of the agency sector since the beginning of the year. The debate has also been fuelled by the brutal analysis of former Mediacom CEO Jon Mandel.” https://medium.com/still-day-one/in-an-era-of-programmatic-what-should-media-agencies-do-next-ba2d0bd8270f#.ra6yi9so8 Read more
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Read more
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The author asked five well-known industry professionals who use the latest tech innovations in out of home (OOH) ad campaigns about the state of programmatic in OOH. https://oaaathoughtleadership.com/2016/04/12/the-state-of-programmatic-in-ooh-advertising-by-nurlan-urazbaev/ Read more
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http://www.mckinsey.com/Business-Functions/Business-Technology/Our-Insights/An-operating-model-for-company-wide-agile Read more
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WPP appoints Robin Dargue as group CIO to lead IT transformation Advertising giant deepens drive into data analytics. Global advertising agency WPP has appointed Robin Dargue as its group CIO, a newly created role. David Nicoll, who has been with WPP since June 1994 and became the company’s parent company CIO in June 1999, will … Continued Read more
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For 2016, we’ve rounded up the top ad tech experts, executives, marketers, and publishers in the advertising industry to give us their thoughts about the current news and concerns in their field. For our first installment, we’re honored to have Richard Iwanik-Marques, Vice President of Marketing for Revcontent, answer our questions about the current ad … Continued Read more
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A Magyar Reklámszövetség társzövetségeivel együtt az Evolution 2016 konferencián ismertette a 2015-ös reklámköltési adatokat. Kiderült: élénkül a piac. – See more at: http://www.digitalhungary.hu/e-volution/Evolution-2016-novekedett-a-reklamkoltes-elenkul-a-piac/2596/#sthash.Z3ZY0l1t.dpuf Read more
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Ad tech’s technically dense language is propelled by disruptive algorithms and technology that attracted a lot of investor money very fast. In the boom, ad-tech black-box solutions with business models like SaaS or platform licenses were launched at a staggering rate, bringing along with them a confusing landscape exacerbated by confused language. Read more
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Mediaocean, the leading software platform provider for the advertising world, announced that it has acquired BCC AdSystems in Australia. The acquisition will allow Mediaocean to provide its growing international customer base with a global workflow, billing, and payments software solution that enables them to plan, buy, manage, and reconcile media anywhere in the world. Read more
-
This year’s Advertising Week is jam packed with informative and fun events. Beginning Monday, September 25 and finishing on the following Friday, the activities include breakfasts and receptions, workshops and panels, boot camps, an array of networking opportunities. Read more
-
Marketers are bullish on augmented reality, with both Apple and Google embracing it.
Lowe's, Ikea and Cambria are a few brands already toying with their own apps.
Brands expect AR to take off because it has a lower barrier to entry and can be scaled easily. Read more
-
Paul Silver, Media iQ, chief operating officer, maintains that media planning tools are not fit for purpose in a digital age. Here he outlines how three key principles necessary to successful evolution in an era increasingly defined by: data management; processing; and activation. Read more
-
Compressing all of artificial intelligence (AI) into 10 “moments to remember” isn’t easy. With hundreds of research labs and thousands of computer scientists, compiling a list of every landmark achievement would be, well, a job for a smart algorithm to handle. Read more
-
New technology doesn’t arrive in a neatly packaged bundle like a gift under the tree on Christmas morning. It comes in fits and starts, in huge leaps followed by sideways steps; an incremental improvement here, a seismic shift there. So it is with artificial intelligence, a technology that has been threatening to disrupt the way businesses approach marketing for years. Read more
-
“A demand-side platform (DSP) is a system that allows buyers of digital advertising inventory to manage multiple ad exchange and data exchange accounts through one interface. Real-time bidding for displaying online ads takes place within the ad exchanges, and by utilising a DSP, marketers can manage their bids for the banners and the pricing for … Continued Read more
-
“How do ad exchanges work, and do they differ from ad networks or supply-side platforms? Billions of dollars are transacted on digital ad exchanges annually. Ad exchanges make it possible for advertisers, agencies and ad networks (You can read more about ad networks here) to buy digital ads across a number of publisher sites in … Continued Read more
-
“Demand-Side Platforms (DSPs) are used by digital advertising buyers — advertisers, agencies, ad networks — to help them manage programmatic ad buying across ad exchanges. In this installment of Marketing Land’s MarTech Landscape Series, we explain what DSPs are and why ad buyers use them.” http://marketingland.com/martech-landscape-demand-side-platform-dsp-171636 Read more
-
“Last week, I stood onstage at Mobile World Congress and gave my take on the current state of programmatic advertising. Despite rapid growth, programmatic’s current report-card is decidedly mixed. On the one hand, our industry has delivered well on its pledge to bring scale and efficiency to digital marketing. But in other ways, programmatic still … Continued Read more
-
The Internet (capital I) is now the internet (small i). It’s more than a question of semantics or grammar. The programmatic Internet of 2006 was largely static and one-dimensional; it was built for the world of standardised web pages and early email tools. http://www.thedrum.com/opinion/2016/06/08/appnexus-ceo-brian-okelley-rise-programmable-marketing Read more
-
Worlds apart from my cosy co-working space in Dumbo, I headed uptown near Grand Central Station to the New York office of PHD. As a global media agency, I was set to pose my hypothesis to Vice President and Group Account Director Briony McCarthy, and to gather an agency perspective on my follies in startup … Continued Read more
-
“The media agency’s business model is broken. This predicament has been the talk of the agency sector since the beginning of the year. The debate has also been fuelled by the brutal analysis of former Mediacom CEO Jon Mandel.” https://medium.com/still-day-one/in-an-era-of-programmatic-what-should-media-agencies-do-next-ba2d0bd8270f#.ra6yi9so8 Read more
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Read more
-
The author asked five well-known industry professionals who use the latest tech innovations in out of home (OOH) ad campaigns about the state of programmatic in OOH. https://oaaathoughtleadership.com/2016/04/12/the-state-of-programmatic-in-ooh-advertising-by-nurlan-urazbaev/ Read more
-
http://www.mckinsey.com/Business-Functions/Business-Technology/Our-Insights/An-operating-model-for-company-wide-agile Read more
-
WPP appoints Robin Dargue as group CIO to lead IT transformation Advertising giant deepens drive into data analytics. Global advertising agency WPP has appointed Robin Dargue as its group CIO, a newly created role. David Nicoll, who has been with WPP since June 1994 and became the company’s parent company CIO in June 1999, will … Continued Read more
-
For 2016, we’ve rounded up the top ad tech experts, executives, marketers, and publishers in the advertising industry to give us their thoughts about the current news and concerns in their field. For our first installment, we’re honored to have Richard Iwanik-Marques, Vice President of Marketing for Revcontent, answer our questions about the current ad … Continued Read more
-
A Magyar Reklámszövetség társzövetségeivel együtt az Evolution 2016 konferencián ismertette a 2015-ös reklámköltési adatokat. Kiderült: élénkül a piac. – See more at: http://www.digitalhungary.hu/e-volution/Evolution-2016-novekedett-a-reklamkoltes-elenkul-a-piac/2596/#sthash.Z3ZY0l1t.dpuf Read more
-
Ad tech’s technically dense language is propelled by disruptive algorithms and technology that attracted a lot of investor money very fast. In the boom, ad-tech black-box solutions with business models like SaaS or platform licenses were launched at a staggering rate, bringing along with them a confusing landscape exacerbated by confused language. Read more
-
Mediaocean, the leading software platform provider for the advertising world, announced that it has acquired BCC AdSystems in Australia. The acquisition will allow Mediaocean to provide its growing international customer base with a global workflow, billing, and payments software solution that enables them to plan, buy, manage, and reconcile media anywhere in the world. Read more
