Digital OOH Advertising is Ready for Programmatic Buying. Or at Least Almost Ready.
The author asked five well-known industry professionals who use the latest tech innovations in out of home (OOH) ad campaigns about the state of programmatic in OOH. https://oaaathoughtleadership.com/2016/04/12/the-state-of-programmatic-in-ooh-advertising-by-nurlan-urazbaev/
An operating model for company-wide agile development