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20+ years media experience
Specialized media expertize and vision
Cross-channel integration under one hub
Innovative ad-tech solutions
International presence, global aspirations
Our products streamline processes at leading media companies worldwide
Meet some of our long term partners and see how Octopus helps media enterpises grow
From the CFO’s point of view the most important feature of Octopus is the integration with accounting and business modules. The multi level brand structure and the detailed and flexible financial coding approach enables us to produce any kind of analytics that fulfill the expectations of our local management as well as the requirements of the network.
What we really appreciate in SMT’s Octopus software is its totally integrated structure. Our network requests sufficient reporting from every affiliate; without SMT’s solutions, processing these reports would take us much longer, and still we could hardly eliminate differences between our media and financial systems. We are proud to have among our satisfied partners:
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Insights, tweets and photos from Smart Media Technologies
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Should Ad Agencies Even Be Called Ad Agencies Anymore?
Marketers say they need a better way to explain what they do. That sentiment may seem alarmist, but it echoed across the two panels that opened this year’s Advertising Week in New York with a deceptively simple question: What is advertising, and how do we define the agencies that make it? Read more -
What is a demand-side platform (DSP) ?
“A demand-side platform (DSP) is a system that allows buyers of digital advertising inventory to manage multiple ad exchange and data exchange accounts through one interface. Real-time bidding for displaying online ads takes place within the ad exchanges, and by utilising a DSP, marketers can manage their bids for the banners and the pricing for … Continued Read more
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Be in the know with our daily industry updates
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OOH Events at 2017 Advertising Week
This year’s Advertising Week is jam packed with informative and fun events. Beginning Monday, September 25 and finishing on the following Friday, the activities include breakfasts and receptions, workshops and panels, boot camps, an array of networking opportunities. Read more -
‘It’s a game changer’: The new iPhone has marketers bullish on augmented reality
Marketers are bullish on augmented reality, with both Apple and Google embracing it.
Lowe's, Ikea and Cambria are a few brands already toying with their own apps.
Brands expect AR to take off because it has a lower barrier to entry and can be scaled easily. Read
more
-
How media planning will evolve in the age of AI
Paul Silver, Media iQ, chief operating officer, maintains that media planning tools are not fit for purpose in a digital age. Here he outlines how three key principles necessary to successful evolution in an era increasingly defined by: data management; processing; and activation. Read more
-
A HISTORY OF ARTIFICIAL INTELLIGENCE IN 10 LANDMARKS
Compressing all of artificial intelligence (AI) into 10 “moments to remember” isn’t easy. With hundreds of research labs and thousands of computer scientists, compiling a list of every landmark achievement would be, well, a job for a smart algorithm to handle. Read
more
-
Three ways in which AI will change content marketing
New technology doesn’t arrive in a neatly packaged bundle like a gift under the tree on Christmas morning. It comes in fits and starts, in huge leaps followed by sideways steps; an incremental improvement here, a seismic shift there. So it is with artificial intelligence, a technology that has been threatening to disrupt the way businesses approach marketing for years. Read
more
-
What is a demand-side platform (DSP) ?
“A demand-side platform (DSP) is a system that allows buyers of digital advertising inventory to manage multiple ad exchange and data exchange accounts through one interface. Real-time bidding for displaying online ads takes place within the ad exchanges, and by utilising a DSP, marketers can manage their bids for the banners and the pricing for … Continued Read
more
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martech-landscape-what-is-an-ad-exchange
“How do ad exchanges work, and do they differ from ad networks or supply-side platforms? Billions of dollars are transacted on digital ad exchanges annually. Ad exchanges make it possible for advertisers, agencies and ad networks (You can read more about ad networks here) to buy digital ads across a number of publisher sites in … Continued Read
more
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What is a demand-side platform (DSP)?
“Demand-Side Platforms (DSPs) are used by digital advertising buyers — advertisers, agencies, ad networks — to help them manage programmatic ad buying across ad exchanges. In this installment of Marketing Land’s MarTech Landscape Series, we explain what DSPs are and why ad buyers use them.” Martech Landscape: What is a demand-side platform (DSP)? Read
more
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Welcome to the era of programmable marketing
“Last week, I stood onstage at Mobile World Congress and gave my take on the current state of programmatic advertising. Despite rapid growth, programmatic’s current report-card is decidedly mixed. On the one hand, our industry has delivered well on its pledge to bring scale and efficiency to digital marketing. But in other ways, programmatic still … Continued Read
more
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AppNexus CEO Brian O’Kelley on the rise of ‘programmable marketing’
The Internet (capital I) is now the internet (small i). It’s more than a question of semantics or grammar. The programmatic Internet of 2006 was largely static and one-dimensional; it was built for the world of standardised web pages and early email tools. AppNexus CEO Brian O’Kelley on the rise of ‘programmable marketing’ Read
more
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media-agency-the-agile-link-between-brand-and-consumer
Worlds apart from my cosy co-working space in Dumbo, I headed uptown near Grand Central Station to the New York office of PHD. As a global media agency, I was set to pose my hypothesis to Vice President and Group Account Director Briony McCarthy, and to gather an agency perspective on my follies in startup … Continued Read
more
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In an era of programmatic, what should media agencies do next?
“The media agency’s business model is broken. This predicament has been the talk of the agency sector since the beginning of the year. The debate has also been fuelled by the brutal analysis of former Mediacom CEO Jon Mandel.” https://medium.com/still-day-one/in-an-era-of-programmatic-what-should-media-agencies-do-next-ba2d0bd8270f#.ra6yi9so8 Read
more
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The Washington, aka Jeff Bezos, Invests in Adtech
Read
more
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Digital OOH Advertising is Ready for Programmatic Buying. Or at Least Almost Ready.
The author asked five well-known industry professionals who use the latest tech innovations in out of home (OOH) ad campaigns about the state of programmatic in OOH. https://oaaathoughtleadership.com/2016/04/12/the-state-of-programmatic-in-ooh-advertising-by-nurlan-urazbaev/ Read
more
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An operating model for company-wide agile development
http://www.mckinsey.com/Business-Functions/Business-Technology/Our-Insights/An-operating-model-for-company-wide-agile Read more
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IT transformation Advertising giant deepens drive into data analytics
WPP appoints Robin Dargue as group CIO to lead IT transformation Advertising giant deepens drive into data analytics. Global advertising agency WPP has appointed Robin Dargue as its group CIO, a newly created role. David Nicoll, who has been with WPP since June 1994 and became the company’s parent company CIO in June 1999, will … Continued Read
more
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adtech-thought-leadership-series-2015-in-review
For 2016, we’ve rounded up the top ad tech experts, executives, marketers, and publishers in the advertising industry to give us their thoughts about the current news and concerns in their field. For our first installment, we’re honored to have Richard Iwanik-Marques, Vice President of Marketing for Revcontent, answer our questions about the current ad … Continued Read more -
Evolution-2016-novekedett-a-reklamkoltes-elenkul-a-piac
A Magyar Reklámszövetség társzövetségeivel együtt az Evolution 2016 konferencián ismertette a 2015-ös reklámköltési adatokat. Kiderült: élénkül a piac. – See more at: http://www.digitalhungary.hu/e-volution/Evolution-2016-novekedett-a-reklamkoltes-elenkul-a-piac/2596/#sthash.Z3ZY0l1t.dpuf Read more
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Quiet Revolution in Ad Tech
Ad tech’s technically dense language is propelled by disruptive algorithms and technology that attracted a lot of investor money very fast. In the boom, ad-tech black-box solutions with business models like SaaS or platform licenses were launched at a staggering rate, bringing along with them a confusing landscape exacerbated by confused language. Read more -
MEDIAOCEAN ACQUIRES BCC ADSYSTEMS
Mediaocean, the leading software platform provider for the advertising world, announced that it has acquired BCC AdSystems in Australia. The acquisition will allow Mediaocean to provide its growing international customer base with a global workflow, billing, and payments software solution that enables them to plan, buy, manage, and reconcile media anywhere in the world. Read more
-
OOH Events at 2017 Advertising Week
This year’s Advertising Week is jam packed with informative and fun events. Beginning Monday, September 25 and finishing on the following Friday, the activities include breakfasts and receptions, workshops and panels, boot camps, an array of networking opportunities. Read more
-
‘It’s a game changer’: The new iPhone has marketers bullish on augmented reality
Marketers are bullish on augmented reality, with both Apple and Google embracing it.
Lowe's, Ikea and Cambria are a few brands already toying with their own apps.
Brands expect AR to take off because it has a lower barrier to entry and can be scaled easily. Read
more
-
How media planning will evolve in the age of AI
Paul Silver, Media iQ, chief operating officer, maintains that media planning tools are not fit for purpose in a digital age. Here he outlines how three key principles necessary to successful evolution in an era increasingly defined by: data management; processing; and activation. Read more
-
A HISTORY OF ARTIFICIAL INTELLIGENCE IN 10 LANDMARKS
Compressing all of artificial intelligence (AI) into 10 “moments to remember” isn’t easy. With hundreds of research labs and thousands of computer scientists, compiling a list of every landmark achievement would be, well, a job for a smart algorithm to handle. Read
more
-
Three ways in which AI will change content marketing
New technology doesn’t arrive in a neatly packaged bundle like a gift under the tree on Christmas morning. It comes in fits and starts, in huge leaps followed by sideways steps; an incremental improvement here, a seismic shift there. So it is with artificial intelligence, a technology that has been threatening to disrupt the way businesses approach marketing for years. Read
more
-
What is a demand-side platform (DSP) ?
“A demand-side platform (DSP) is a system that allows buyers of digital advertising inventory to manage multiple ad exchange and data exchange accounts through one interface. Real-time bidding for displaying online ads takes place within the ad exchanges, and by utilising a DSP, marketers can manage their bids for the banners and the pricing for … Continued Read
more
-
martech-landscape-what-is-an-ad-exchange
“How do ad exchanges work, and do they differ from ad networks or supply-side platforms? Billions of dollars are transacted on digital ad exchanges annually. Ad exchanges make it possible for advertisers, agencies and ad networks (You can read more about ad networks here) to buy digital ads across a number of publisher sites in … Continued Read
more
-
What is a demand-side platform (DSP)?
“Demand-Side Platforms (DSPs) are used by digital advertising buyers — advertisers, agencies, ad networks — to help them manage programmatic ad buying across ad exchanges. In this installment of Marketing Land’s MarTech Landscape Series, we explain what DSPs are and why ad buyers use them.” Martech Landscape: What is a demand-side platform (DSP)? Read
more
-
Welcome to the era of programmable marketing
“Last week, I stood onstage at Mobile World Congress and gave my take on the current state of programmatic advertising. Despite rapid growth, programmatic’s current report-card is decidedly mixed. On the one hand, our industry has delivered well on its pledge to bring scale and efficiency to digital marketing. But in other ways, programmatic still … Continued Read
more
-
AppNexus CEO Brian O’Kelley on the rise of ‘programmable marketing’
The Internet (capital I) is now the internet (small i). It’s more than a question of semantics or grammar. The programmatic Internet of 2006 was largely static and one-dimensional; it was built for the world of standardised web pages and early email tools. AppNexus CEO Brian O’Kelley on the rise of ‘programmable marketing’ Read
more
-
media-agency-the-agile-link-between-brand-and-consumer
Worlds apart from my cosy co-working space in Dumbo, I headed uptown near Grand Central Station to the New York office of PHD. As a global media agency, I was set to pose my hypothesis to Vice President and Group Account Director Briony McCarthy, and to gather an agency perspective on my follies in startup … Continued Read
more
-
In an era of programmatic, what should media agencies do next?
“The media agency’s business model is broken. This predicament has been the talk of the agency sector since the beginning of the year. The debate has also been fuelled by the brutal analysis of former Mediacom CEO Jon Mandel.” https://medium.com/still-day-one/in-an-era-of-programmatic-what-should-media-agencies-do-next-ba2d0bd8270f#.ra6yi9so8 Read
more
-
Digital OOH Advertising is Ready for Programmatic Buying. Or at Least Almost Ready.
The author asked five well-known industry professionals who use the latest tech innovations in out of home (OOH) ad campaigns about the state of programmatic in OOH. https://oaaathoughtleadership.com/2016/04/12/the-state-of-programmatic-in-ooh-advertising-by-nurlan-urazbaev/ Read
more
-
An operating model for company-wide agile development
http://www.mckinsey.com/Business-Functions/Business-Technology/Our-Insights/An-operating-model-for-company-wide-agile Read more
-
IT transformation Advertising giant deepens drive into data analytics
WPP appoints Robin Dargue as group CIO to lead IT transformation Advertising giant deepens drive into data analytics. Global advertising agency WPP has appointed Robin Dargue as its group CIO, a newly created role. David Nicoll, who has been with WPP since June 1994 and became the company’s parent company CIO in June 1999, will … Continued Read
more
-
adtech-thought-leadership-series-2015-in-review
For 2016, we’ve rounded up the top ad tech experts, executives, marketers, and publishers in the advertising industry to give us their thoughts about the current news and concerns in their field. For our first installment, we’re honored to have Richard Iwanik-Marques, Vice President of Marketing for Revcontent, answer our questions about the current ad … Continued Read more
-
Evolution-2016-novekedett-a-reklamkoltes-elenkul-a-piac
A Magyar Reklámszövetség társzövetségeivel együtt az Evolution 2016 konferencián ismertette a 2015-ös reklámköltési adatokat. Kiderült: élénkül a piac. – See more at: http://www.digitalhungary.hu/e-volution/Evolution-2016-novekedett-a-reklamkoltes-elenkul-a-piac/2596/#sthash.Z3ZY0l1t.dpuf Read more
-
Quiet Revolution in Ad Tech
Ad tech’s technically dense language is propelled by disruptive algorithms and technology that attracted a lot of investor money very fast. In the boom, ad-tech black-box solutions with business models like SaaS or platform licenses were launched at a staggering rate, bringing along with them a confusing landscape exacerbated by confused language. Read more
-
MEDIAOCEAN ACQUIRES BCC ADSYSTEMS
Mediaocean, the leading software platform provider for the advertising world, announced that it has acquired BCC AdSystems in Australia. The acquisition will allow Mediaocean to provide its growing international customer base with a global workflow, billing, and payments software solution that enables them to plan, buy, manage, and reconcile media anywhere in the world. Read more
Our vision
The aim of Smart Media Technologies is to assist media and advertising market participants with an administration software for internal management to arrange everyday activities and support the automatization, systematization and transparency of industry processes.
Attila VámosFounder
The executive team
How to make programmatic Media Buying Your New Favorite Bidding Tool
Created by Smart Media Technologies
Learn how to convert legacy agency workflows into fully automated processes with programmatic media buying using predictive analytics, semantic tracking technology and the world's best Integrated ERP synchronization.
- - How to integrate and automate your media purchase process
- - See how tracking can be used for optimizing your campaigns
- - Take a quick tour into the future of Octopus, Smart Media Technologies's new solution for media and creative agencies.