AppNexus CEO Brian O'Kelley on the rise of 'programmable marketing' - Smart Media Technologies

AppNexus CEO Brian O’Kelley on the rise of ‘programmable marketing’

The Internet (capital I) is now the internet (small i). It’s more than a question of semantics or grammar. The programmatic Internet of 2006 was largely static and one-dimensional; it was built for the world of standardised web pages and early email tools. AppNexus CEO Brian O’Kelley on the rise of ‘programmable marketing’