The Internet (capital I) is now the internet (small i). It’s more than a question of semantics or grammar. The programmatic Internet of 2006 was largely static and one-dimensional; it was built for the world of standardised web pages and early email tools.
http://www.thedrum.com/opinion/2016/06/08/appnexus-ceo-brian-okelley-rise-programmable-marketing