OOH Events at 2017 Advertising Week

Oct 2, 2017 | Smart Media

This year’s Advertising Week is jam packed with informative and fun events. Beginning Monday, September 25 and finishing on the following Friday, the activities include breakfasts and receptions, workshops and panels, boot camps, an array of networking opportunities.

‘It’s a game changer’: The new iPhone has marketers bullish on augmented reality

Sep 29, 2017 | Smart Media

Marketers are bullish on augmented reality, with both Apple and Google embracing it.
Lowe’s, Ikea and Cambria are a few brands already toying with their own apps.
Brands expect AR to take off because it has a lower barrier to entry and can be scaled easily.

How media planning will evolve in the age of AI

Sep 22, 2017 | Smart Media

Paul Silver, Media iQ, chief operating officer, maintains that media planning tools are not fit for purpose in a digital age. Here he outlines how three key principles necessary to successful evolution in an era increasingly defined by: data management; processing; and activation.

A HISTORY OF ARTIFICIAL INTELLIGENCE IN 10 LANDMARKS

Sep 19, 2017 | Smart Media

Compressing all of artificial intelligence (AI) into 10 “moments to remember” isn’t easy. With hundreds of research labs and thousands of computer scientists, compiling a list of every landmark achievement would be, well, a job for a smart algorithm to handle.

Three ways in which AI will change content marketing

Sep 12, 2017 | Smart Media

New technology doesn’t arrive in a neatly packaged bundle like a gift under the tree on Christmas morning. It comes in fits and starts, in huge leaps followed by sideways steps; an incremental improvement here, a seismic shift there. So it is with artificial intelligence, a technology that has been threatening to disrupt the way businesses approach marketing for years.

What is a demand-side platform (DSP) ?

Aug 30, 2016 | Smart Media

“A demand-side platform (DSP) is a system that allows buyers of digital advertising inventory to manage multiple ad exchange and data exchange accounts through one interface. Real-time bidding for displaying online ads takes place within the ad exchanges, and by utilising a DSP, marketers can manage their bids for the banners and the pricing for … Continued

martech-landscape-what-is-an-ad-exchange

Aug 22, 2016 | Smart Media

“How do ad exchanges work, and do they differ from ad networks or supply-side platforms? Billions of dollars are transacted on digital ad exchanges annually. Ad exchanges make it possible for advertisers, agencies and ad networks (You can read more about ad networks here) to buy digital ads across a number of publisher sites in … Continued

What is a demand-side platform (DSP)?

Aug 11, 2016 | Smart Media

“Demand-Side Platforms (DSPs) are used by digital advertising buyers — advertisers, agencies, ad networks — to help them manage programmatic ad buying across ad exchanges. In this installment of Marketing Land’s MarTech Landscape Series, we explain what DSPs are and why ad buyers use them.” http://marketingland.com/martech-landscape-demand-side-platform-dsp-171636

Welcome to the era of programmable marketing

Aug 1, 2016 | Smart Media

“Last week, I stood onstage at Mobile World Congress and gave my take on the current state of programmatic advertising. Despite rapid growth, programmatic’s current report-card is decidedly mixed. On the one hand, our industry has delivered well on its pledge to bring scale and efficiency to digital marketing. But in other ways, programmatic still … Continued

AppNexus CEO Brian O’Kelley on the rise of ‘programmable marketing’

Jul 17, 2016 | Smart Media

The Internet (capital I) is now the internet (small i). It’s more than a question of semantics or grammar. The programmatic Internet of 2006 was largely static and one-dimensional; it was built for the world of standardised web pages and early email tools. http://www.thedrum.com/opinion/2016/06/08/appnexus-ceo-brian-okelley-rise-programmable-marketing